Whether you’re creating your own business or trying to boost your own career, learning the art of marketing is an essential skill to master.
There are elements of sales, psychology, and design that all come into account when trying to determine or influence a customer’s behaviour.
Marketing is an ever-changing profession and it can be confusing to find out what information you’re reading is still relevant. To help with this, we’ve found 12 free online marketing courses that are continually updated, and will give you the knowledge you need to start your marketing journey.
This is an excellent starting point and will give you knowledge of understanding your customers, creating marketing strategies, and utilising a range of channels such as affiliate, social media, content and more.
Check them out and sign up to start learning!
Marketing Analytics – University of Virginia
This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
Digital Marketing Channels: Planning – University of Illinois at Urbana-Champaign
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
Introduction to Marketing – University of Pennsylvania
Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
ds106 (Digital Storytelling) – University of Mary Washington
Digital Storytelling is an open, online course that you can take whenever you like. This course is free to anyone who wants to take it, and the only requirements are a real computer, a hardy internet connection, preferably a domain of your own and some commodity web hosting, and all the creativity you can muster.
Marketing: Understanding your Customers – IESE Business School
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course, you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.
The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology.
This advanced email marketing certification course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business, and your career.
Constant Contact: Social Media Quickstarter
The Social Media Quickstarter offers the step-by-step instructions you need to start building your social media presence across all of the top social networks.
Copyblogger: Internet Marketing for Smart People Email Course
Internet Marketing for Smart People is a systematic, simple way to understand and implement effective online marketing.
You’ll learn the “Copyblogger method” of creating a profitable online business or marketing your offline business online.
Diploma in Social Media Marketing – Alison
Take social media marketing courses to learn about social media marketing including email marketing, social media tools, and blogging.
Having a business presence on the Internet has become a necessity in today’s world. This free online diploma course from ALISON will guide learners through the initial steps of setting up an online business, from choosing a web hosting account for your site to affiliate, social media, and email marketing.