Tim Cook, born in Alabama, is a business executive best known for his current role as CEO of Apple Inc. Before joining Apple in 1998, Cook also served as an executive at IBM and Compaq. Here are 22 inspirational quotes from Tim Cook, the CEO of the biggest company in the world.

∞  ∞  ∞

“Too often people think about intuition as the same as relying on luck or faith. At least as I see it, nothing could be further from the truth. Intuition can tell you, of the doors that are open to you, which one you should walk through. But intuition cannot prepare you for what’s on the other side of that door.”

“Let your joy be in your journey — not in some distant goal.”

tim-cook-quotes

“You can only do so many things great, and you should cast aside everything else.”

“It’s about finding your values, and committing to them. It’s about finding your North Star. It’s about making choices. Some are easy. Some are hard. And some will make you question everything.”

tim-cook-quotes-12

“There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.”

“From the onset, I wanted to pour every ounce that I had in myself into the company. But in terms of being everything (Steve Jobs) was, I never had that objective. I’ve never had the objective of being like him. Because I knew, the only person I can be is the person I am, right? I’m not an actor.”

tim-cook-quotes-11

“Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.”

“So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

tim-cook-quotes-8

“It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.”

“I personally admire Steve not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.”

tim-cook-quotes-5

“We care about every worker in our worldwide supply chain… What we will not do – and never have done – is stand still or turn a blind eye to problems in our supply chain. On this you have my word.”

“History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.”

tim-cook-quotes-4

“Winning has never been about making the most.”

“People that are not political. People that are not bureaucrats. People that really don’t care who gets credit. People that can privately celebrate the achievement, but not care if their name is the one in the lights. There are greater reasons to do things.”

tim-cook-quotes-3

“Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.”

“Some people see innovation as change, but we have never really seen it like that. It’s making things better.”

tim-cook-quotes-2

“The philosophy has always been to be the best, not the first.”

“You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.”

tim-cook-quotes-6

“You look for wicked smart people. You look for people who appreciate different points of view. People who care enough that they have an idea at 11 at night and they want to call and talk to you about it. Because they’re so excited about it, they want to push the idea further. And that they believe that somebody can help them push the idea another step instead of them doing everything themselves.”

“There are times in all of our lives when a reliance on gut or intuition just seems more appropriate—when a particular course of action just feels right. And interestingly I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable to getting it right.”

tim-cook-quotes-9

“We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.”

“I don’t think that you’re born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even though I’m an engineer and an analytical person at heart the most important decisions I’ve made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: ‘This is not what you should do’. It wasn’t so easy. People said, you’re just crazy, you’re working for the top PC company in the world, how could you even think of doing it, you’ve lost your mind. And yet that voice said, ‘Go West young man, Go West’. And sometimes you just have to go for it.”

tim-cook-quotes

Related Posts

Leave a Reply

Your email address will not be published.