8 Videos Every Entrepreneur Should Watch

The following videos contain need-to-know advice from some of the biggest names in business. Whether it’s from their own rags to riches stories, or discovering what really motivates people, the information contained is essential for entrepreneurs to know.

1. Richard Branson: Life at 30,000 feet

Richard Branson talks to TED’s Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences — and reveals some of his (very surprising) motivations.

2. Steven Johnson: Where good ideas come from

People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web.

3. Simon Sinek: How great leaders inspire action

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

4. Joseph L. Bower: Developing the CEO Within You

An interview with Joseph L. Bower, Professor, Harvard Business School. To become an effective CEO, work for companies committed to leadership development, and take responsibility for your own development on the job.

5. Steve Jobs: 2005 Stanford Commencement Address

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life’s setbacks — including death itself — at the university’s 114th Commencement on June 12, 2005.

6. Seth Godin: How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

7. Muhammad Yunus: The Social Business Model

Muhammad Yunus, Nobel Peace Prize winner and founder of The Grameen Bank, explains his “social business” model, a plan for addressing social issues through entrepreneurship. The Grameen Bank has advanced to the forefront of a burgeoning world movement toward eradicating poverty through micro-lending and its model has been replicated in over 100 countries worldwide.

8. RSA ANIMATE: Drive: The surprising truth about what motivates us

This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

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