How do some of the world’s most famous brands create their names? A lot of people spend a huge amount of time trying to come up with the perfect name when starting a company. However, as you’ll see through the list below there’s no one way to find it.
The most important thing to remember is that it is the reputation of your brand and the quality of products or services that allow the name to be recognised, not the other way around.
However, as a business grows, their name becomes intrinsically linked to a number of aspects, not only the good. If product recalls or bad customer service are announced in the news, people tend to recall the negative aspects of a company more easily than they remember the positives.
This is why, when a series of bad publicity has affected a company, they will consider a rebrand including a name change and a change-up of all design material. This is done in the hope that negative connotations won’t transfer onto the new name, and allow the company to re-establish themselves with a focus on what they want to be known for. Then all they have to do is hope that the prior issues have been addressed.
It’s not all down to bad press that a company will change their name however. Sometimes, they’ll look to move into a new direction and change their name to represent that. 3M is a good example of this. At other times, a name that was chosen at the beginning may seem too long, or not memorable enough, and a company will employ the services of a branding agency to help them choose a name that sticks in peoples minds.
Whatever the reason, how a brand choose their name is an interesting process. Based on this Wikipedia list, the online magazine Bored Panda created the following pictures showing how these famous brands settled on their names. Some may take you by surprise!
[via Bored Panda]