LinkedIn has rapidly become one of the most used Social Networks in existence, and while it’s a great place to find your network, it’s also a great place to find a job.
In fact recruiters will spend a lot of time using the platform solely for this purpose and more companies are advertising their jobs on there than ever.
Social recruiting is on the rise and where people don’t like mixing business with pleasure (Facebook, Twitter etc) LinkedIn fills the gap perfectly.
However, before you go blasting resumes out left, right and centre you need to make sure you’re set up properly. You also need to know how exactly to find jobs on the site and what research to do to make sure your application really stands out.
Follow the steps below to effectively learn how to use LinkedIn to find a Job.
Make Sure Your Profile is Perfect
You wouldn’t send a CV into a company that was only half done right? Think of LinkedIn as your online resume. Only you don’t get to choose who you send it into, anyone that stumbles across your profile is going to see it. (Depending on privacy settings of course.)
Every section needs to be filled in and you need to have a professional profile picture. You also need to make sure that you have adequately listed your relevant skills and experience, as well as achievements in previous roles.
For more detail on this, check out our Ultimate guide on Creating the Perfect LinkedIn Profile.
LinkedIn has a specific job section that you can browse through and look at jobs specific to sector and location. Based on your current and previous work experience, LinkedIn automatically shows you jobs it thinks you’ll be interested in. However you can still change this and search to display whatever you like.
Most companies advertise themselves for these jobs so you will know which company you’re applying to from the get go. On most job boards this is kept anonymous or the same job is listed via multiple recruitment agencies, leaving you to wonder who the company may be.
The Jobs section appears on your top ribbon and once you click on it, you’ll be greeted with several jobs that LinkedIn thinks might be of interest.
Interestingly, if you scroll down a little, you can see ‘Discover Jobs in Your Network.’ This means you are showed companies that are hiring based on the workplace of your connections. In this way, you’re able to ask your connections for a referral at the same time as an application. If you know someone well on LinkedIn this is an excellent feature that will allow you to stand out from the crowd.
Knowing What They’re Looking For
One of the the handiest features of LinkedIn is that once you find a job and a company you’re interested in, you have access to people who work for that company – even in that particular job, to see what their background.
If you’re 1st or 2nd level connections with someone, you’ll be able to see their profile providing their privacy settings aren’t too strict. However, it’s always better to reach out, connect and expand your network.
Take a look through that persons skill set; how much experience does that person have? What is their background? What sectors have they worked in? This is all useful information for you to make sure you are sending in the best application possible and being the best candidate for the job.
Groups on LinkedIn can turn into some pretty amazing communities and if you contribute great content, you will find plenty of people willing to help you in return.
You’ll be joining groups on LinkedIn that are specific to your line of work and a great aspect of groups is that many of them feature a jobs section. This means you’re going to find regularly updated job discussions in the areas you’re interested in.
On top of this, posting a job into these job discussion boards is free, so there tend to be a higher volume than on the Jobs section of LinkedIn. The only difference is that you’ll be directed offsite for the application process.
This is another reason why it’s a good idea to spend time cultivating relationships in groups and only joining ones that are really relevant to you.
Finally, LinkedIn is the hangout spot for recruiters, who will spend a huge amount of their time trying to find the perfect candidates for their open positions. If you have a complete profile, then you will notice recruiters reaching out to you. But there’s no reason you can’t reach out to them first.
Here’s where you can use the search function to find recruiters that will have jobs specifically in your area.
Using the advanced search on LinkedIn, you’ll have lots of options to find a recruiter in your area. LinkedIn works on Boolean Search which means you can use terms such as AND, OR, NOT to narrow down your search.
In the Title section enter “Recruiter OR Talent OR Recruitment” and in the keywords section, add in your relevant skills, such as “Marketing AND Online“. Make sure to select your location and you will be presented with a list of online marketing recruitment consultants in your area.
You can then reach out and connect with them, making sure to let them know that you’re currently looking and sending them a copy of your Resume.
And that’s it! LinkedIn is a really versatile platform if you know how to use it correctly. Take your time and do plenty of research. If you follow the steps above there’s no reason why you shouldn’t find your next step-up on the career ladder.