The art of persuasion is an incredibly useful tool in business, but how does it work?
Research has shown that their are some neat tricks we can implement to make ourselves more persuasive, and the people we are talking to, more open to being persuaded!
Here are 4 Clever Persuasion Hacks, get ready to try them out for yourself!
1) Speak Fast & Confidently
Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research highlighted that confidence is so important that it can even allow people to forgive prior poor performances.
We naturally associate confidence with someone being an expert in their field. Speaking hesitantly is a sure way to make people question you so make sure you know your product inside out. You can only be truly confident when you know all there is to know and this will give your audience trust in you.
2) Swear More
Just light swearing, not an outburst of profanities! In a recent study, researchers split up 88 people into three groups to watch the same speech altered slightly. One speech had no swear words, another had a mild curse (damn) at the start, and the last one had a mild curse (damn) at the end.
Participants where monitors and they were most influenced by the two speeches that contained the mild curse word, citing that it increased the passion on the speaker and therefore, their power of persuasion.
3) Find What People Agree With Initially.
Jing Xu and Robert Wyer carried out a study that showed the lingering effects of agreement. Participants were split into two groups, the first listen to a speech by John McCain and then a TV ad for Toyota, the second group listened to a speech by Barack Obama and then the TV ad for Toyota.
The republicans in the first group were much more swayed by the ad after watching the John MCain speech but the democrats showed the opposite, being more swayed after watching the Barack Obama speech.
When you are trying to persuade someone, start with a statement that they agree with. The study shows they’ll stay ‘agreeable’ for longer, allowing themselves to be more easily persuaded.
4) Focus On The Positive
An analysis combined the results of 29 different studies, carried out on 6,378 people in total and found that there was a persuasive advantage for messages that were framed positively.
Frame your speech in a more positive way. For example, instead of saying “Your life will suck without this product.” Instead say “Your life will greatly improve with this product.”